80% of retail shops would only need a people counter, nothing more.
BUSINESS REQUIREMENTS
Footfall is an essential KPI
- Number of visitors: Measure the number of visitors In/Out of the stores, and how long did they stay.
- Sales Conversion Rate: Footfall data can be exported to Power BI to calculate the sales conversion rate.
- Accurate: The data has to be highly accurate at all times, important business decisions could be based on this KPI.
- Safe and Secure: Complies with all data protection acts, including GDPR. Met with the highest security standards
Typical system designs for retail stores that are sales conversion-focus.
TECHNICAL REQUIREMENTS
Measure visitors of each store
- 3D Pro2 people counter – at the entrance
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- Measures the number of visitors walking IN/OUT of the branch.
- Also measures the group size, visit duration, outside traffic, turn in rate.
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- Staff Exclusion Button – at the entrance
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- Exclude the staff or delivery man from the visitor count
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- FootfallCam V9 – Visitor Management Software
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- 60+ Basic Reports and Dashboards
- Advanced AI models to promotion evaluation, sales optimisation
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- PowerBI integration – upload data to their own corporate PowerBI
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- FootfallCam provides a ready-made PowerBI plugin, connecting V9 with their PowerBI within 15 minutes.
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METRICS
Measuring how many customers are visiting your stores
SOFTWARE FUNCTIONS
Utilising FootfallCam V9 Cloud to understand the footfall patterns of individual stores, compare footfall and sales performance, benchmark against the best-performing store, and identify areas for improvement.
Footfall Performance Reports
Individual store and company-wide overview. Benchmark against the best-performing store. Detailed profiles of visit duration, shopper demographics, percentage of frequent visitors, sales conversions, footfall profiles, etc.
Integrate to Your PowerBI System
Enables retailers to seamlessly integrate all captured footfall data into their PowerBI system. This integration facilitates a centralised approach to data analysis, made possible through the utilisation of an API.
FootfallCam V9 Apps
FootfallCam offers AI-powered apps that learn from datasets and provide recommendations for retailers to enhance operations and workflows.
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- Location Analysis
- Event Effectiveness Analysis
- Sales Tracker
- Staff Roster Planning
Retailers that are using this solution:
Related Stories:
Pharmacy Chains – In-store Shopping Journey Analytics Using ProWave to track the shoppers’ movement and product engagements
Furniture Stores – Identify “Star Salesperson” to Optimise Sales Measure footfall and use AI modelling to learn about staff performance
Luxury Retail Stores – Optimal Staff-to-Footfall Ratio Using 3D Pro2 to measure footfall and AI to provide recommendations
