In an era where surveillance and data analytics are essential for business optimisation, privacy concerns have rightfully taken center stage. Customers, employees, and regulators demand transparency about how personal data is collected, stored, and used. At FootfallCam, we believe innovation should never come at the cost of individual privacy. That’s why we’ve pioneered Privacy-first AI – a framework that embeds data protection into the core of our people-counting solutions.
Introducing Privacy Masks: Irreversible Anonymisation at the Source
Here’s how it works:
Hardcoded at the Video Stream Level: Privacy masks are applied in real time, directly to the video feed. Faces, clothing, or other identifiers are permanently blurred or obscured before footage is processed or stored.
AI-Powered Precision: The system intelligently detects and anonymises individuals while preserving critical data points for analytics (e.g., visitor count, dwell time).
Compliance-Ready: By eliminating raw, identifiable footage, Privacy Masks simplify adherence to GDPR, CCPA, and other privacy regulations.
Why “Privacy-First AI” Matters
Unlike conventional AI systems that treat privacy as an afterthought, FootfallCam’s technology is built from the ground up to prioritise anonymity. Our AI models are trained to analyse behavioral patterns rather than personal identifier
Key advantages:
✅ Zero Storage of PII: No identifiable data means no risk of breaches or misuse.
✅ Uncompromised Accuracy: Privacy masks don’t interfere with people-counting precision or demographic analytics.
Building Trust Through Transparency
For retailers, offices, or public venues, deploying FootfallCam isn’t just about smarter operations – it’s about demonstrating respect for visitors and staff. By anonymising data upfront, businesses foster trust and align with modern expectations of corporate responsibility.
FootfallCam – Where Insight Meets Integrity.
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