80% of retail shops would only need a people counter, nothing more.
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/Basic-People-Counting-Solution.png)
BUSINESS REQUIREMENTS
Footfall is an essential KPI
- Number of visitors: Measure the number of visitors In/Out of the stores, and how long did they stay.
- Sales Conversion Rate: Footfall data can be exported to Power BI to calculate the sales conversion rate.
- Accurate: The data has to be highly accurate at all times, important business decisions could be based on this KPI.
- Safe and Secure: Complies with all data protection acts, including GDPR. Met with the highest security standards
TECHNICAL REQUIREMENTS
Measure visitors of each store
- 3D Pro2 people counter – at the entrance
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- Measures the number of visitors walking IN/OUT of the branch.
- Also measures the group size, visit duration, outside traffic, turn in rate.
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- Staff Exclusion Button – at the entrance
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- Exclude the staff or delivery man from the visitor count
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- FootfallCam V9 – Visitor Management Software
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- 60+ Basic Reports and Dashboards
- Advanced AI models to promotion evaluation, sales optimisation
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- PowerBI integration – upload data to their own corporate PowerBI
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- FootfallCam provides a ready-made PowerBI plugin, connecting V9 with their PowerBI within 15 minutes.
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METRICS
Measuring how many customers are visiting your stores
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/Measuring-how-many-customers-are-visiting-your-stores-1024x356.jpg)
SOFTWARE FUNCTIONS
Utilising FootfallCam V9 Cloud to understand the footfall patterns of individual stores, compare footfall and sales performance, benchmark against the best-performing store, and identify areas for improvement.
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/FootfallPerformanceReports.jpg)
Footfall Performance Reports
Individual store and company-wide overview. Benchmark against the best-performing store. Detailed profiles of visit duration, shopper demographics, percentage of frequent visitors, sales conversions, footfall profiles, etc.
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/IntegratetoYourPowerBISystem.jpg)
Integrate to Your PowerBI System
Enables retailers to seamlessly integrate all captured footfall data into their PowerBI system. This integration facilitates a centralised approach to data analysis, made possible through the utilisation of an API.
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/FootfallcamV9Apps.png)
FootfallCam V9 Apps
FootfallCam offers AI-powered apps that learn from datasets and provide recommendations for retailers to enhance operations and workflows.
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- Location Analysis
- Event Effectiveness Analysis
- Sales Tracker
- Staff Roster Planning
Retailers that are using this solution:
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/Marionnaud.png)
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/Sezane.png)
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/Nocibe.png)
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/Izipizi.png)
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/UBALDI.png)
![](https://www.footfallcam.com/blog/wp-content/uploads/2024/03/Alain-Afflelou.png)
Related Stories:
Pharmacy Chains – In-store Shopping Journey Analytics Using ProWave to track the shoppers’ movement and product engagements
Furniture Stores – Identify “Star Salesperson” to Optimise Sales Measure footfall and use AI modelling to learn about staff performance
Luxury Retail Stores – Optimal Staff-to-Footfall Ratio Using 3D Pro2 to measure footfall and AI to provide recommendations