Understanding customer behavior, measuring product engagement, and tracking visit durations are essential to improving merchandising, planning promotions, and boosting sales. With FootfallCam Centroid DVR, you can gain these valuable insights while reusing your existing CCTV system, making it a cost-effective solution for visualising customer flow throughout your store.
Key In-Store Analytics Features:
🔹Heatmap Functionality: Identify high-traffic areas and product engagement, helping you optimise store layout and product placement.
🔹Product Engagement Analytics: Understand how customers interact with products, allowing you to enhance your merchandising and promotional efforts.
🔹Shopper Journey Tracking: Follow the path of shoppers within your store to uncover trends, improve customer flow, and reduce bottlenecks.
🔹Visit Duration: Measure the time customers spend in different sections of the store, helping you assess interest and engagement.
A standard retail store typically requires just one Centroid DVR, which connects up to 16 CCTV video streams, allowing you to capture critical customer touchpoint metrics at key areas while optimising your existing CCTV infrastructure.
Learn more about how Centroid DVR can transform your in-store analytics: https://www.footfallcam.com/Product/FootfallCam-Centroid-DVR
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