Key Features

Measure Event Impact

Quantify footfall and sales uplift by comparing pre- and post-event performance data or across multiple events.

Predict Event Potential

Forecast potential outcomes of future events using historical data and AI-driven insights.

Simulate Scenarios

Test event strategies with real-time scenario modelling and recommend investment potential.

Part of FootfallCam V9

“Quantify the ROI of Each Marketing Events”

Businesses often organise various marketing events over time to boost sales. However, marketing managers face challenges in assessing the effectiveness of individual campaigns and identifying those that resonate with their target customers. Typically, they must gather data from multiple sources and rely on guesswork to estimate campaign effectiveness. FootfallCam's Marketing ROI Tracker app simplifies this process by providing marketing managers with a streamlined and scientific way to quantify the ROI of each campaign, requiring minimal effort.

FootfallCam AI

Typically, marketing managers would have visibility into the spendings, footfall, and sales data of each event from multiple sources.

Leveraging Big Data and market intelligence from AI models, FootfallCam AI intelligently learn from historical campaigns to provide data prediction and helps you to quantify the lift rate.

Continuously learning from the AI model, intelligently assess and recommend the effectiveness of an event and predict likely outcomes for upcoming events.

Marketing ROI App

"The key to optimising promotion spending is determining which half is wasted, as famously stated by the saying, "Half the money I spend on promotion is wasted; the trouble is I don't know which half."

Event Profiling and Categorisation

Compare the return on investment (ROI) of various events, identify patterns, and quantify the relationships between demographic groups, dwell time, and spending in relation to event investments.

Assessing Event Return on Investment (ROI)

By targeting the right audience with relevant marketing messages, Marketing Director can increase their return on investment (ROI) and reduce marketing costs by avoiding wasted efforts on audiences that are unlikely to convert.

Gauge Marketing Effectiveness across Stores

By analysing footfall, sales, and other metrics across stores, the app provides insights into marketing effectiveness for different store types, enabling targeted campaigns for each.