Product Engagement
One mmWave Sensor at Each Area of Interest
- Engaged Customers by Areas
- Dwell Time by Areas
- Heatmap
- Passer-bys
- “Hot” and “Cold Zones
Overview
FootfallCam 3D ProWave™
FootfallCam ProWave™ is a mmWave radar sensor designed specifically for retail stores, supermarkets, and offices. Powered by a robust 1.5GHz Quad-Core processor and mmWave technology, it can accurately identify people occupying an area or queuing up by detecting movements within the tracking area. It constantly provides data monitoring with 100% anonymity from the sensor to FootfallCam V9™.
Technical Data
Download Spec Sheet
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Device Dimension (mm) |
97 (W) x 68.3 (D) x 20.78 (H) |
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Weight |
0.92 kg |
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Indicator |
LED status indicator |
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Casing |
Made of ABS plastic cover with CNC Aluminium alloy in heat dissipation design |
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Storage |
Built-in, 16 MB Storage |
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Ideal Mounting Height |
2.5 metres – 4.0 metres |
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Operating Environment |
Temperature 10°C to 45°C, Humidity 10% - 90% |
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Storage Environment |
Temperature -40°C to 80°C, Humidity 10% - 95% |
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Tracking Technology |
High Resolution mmWave Radar Sensing Technology with Extended Kalman Filter Tracking |
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Wireless Connectivity |
Bluetooth 5.3 with Mesh Topology; AES-128 Encryption; +4 dBm TX Power |
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Wire connectivities |
RS485 (Half Duplex) |
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DC Power |
12 VDC |
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Cabling |
16-28 AWG |
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Origin |
Made in the UK |
Key Features
Queue Counting
Capturing the number of people queuing up at each of the checkout stations only requires one 3D ProWave at each station:
- What is the current queue length for each checkout station? Do I need to open more stations?
- What is the average waiting time now?
- How long during the day does the average waiting time exceed 15 minutes?
Measure Customer Engagement in Key Areas
Quantifying customer-product engagement levels within your store
- Which area is the “most popular” and which is the “least popular”?
- Which product category has the highest engagement level?
- How long do your shoppers stay in each area to browse the products?
Heatmap: Visualising Shopping Activities within Your Store
Using an mmWave sensor to capture and visualise the shopping journey over time. With its wide angle and extensive coverage, it significantly reduces the number of devices required. This helps retailers understand customers' preferred paths and touchpoints before making a purchase, providing valuable insights into shopping behaviour.
mmWave Counting Technology
Product Engagement
Queue Counting
Queue Counting
One mmWave Sensor at the Checkout Area
- Queue Length
- Average Queue Waiting Duration
- Average Serving Duration
- No. of Checkouts Required
Why 3D ProWave?
Superior Coverage Area, Significantly Reduced Infrastructure Costs
With a 120° FOV, FootfallCam 3D ProWave™ can cover an area up to 74 sqm at a ceiling height of 4.0m, which is at least 130% more than any other sensor available on the market. This helps reduce the total number of devices required to cover the same area, thereby minimising the total infrastructure cost without the need to install and maintain additional devices.
How does it works?
Anonymous Counting at Source, No Video Captured
FootfallCam 3D ProWave™ is specifically designed to guarantee full privacy by using depth data and a custom radar system to measure the occupancy of an area with millimetre wave (mmWave) technology. It does not come with any camera; therefore, no video is captured. It ensures anonymous counting at the source, providing 100% privacy protection.
In-Store Analytics for Retail Stores and Supermarkets
Part of FootfallCam V9 Analytics
Integrates with Other Business Metrics, Providing More Comprehensive Analytics
In-store pre-purchase analytics, such as passerbys, engaged customers, and their visit duration in different areas of the store, enable retailers to gain valuable insights. However, customer engagement data alone may not offer the comprehensive shopper analytics that retailers need. By combining this data with other metrics collected by FootfallCam 3D Pro2 people counter, such as footfall, visit duration, and outside traffic, retailers can achieve a more holistic view of the data analytics essential for all businesses.
FAQs
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