“Uncover Every Step, Optimise Every Experience”
People Counting in Action
Learn more-
Store Rental Negotiation
Secure better rental terms by using footfall and population demographics data to demonstrate customer traffic and justify rent based on real store performance.
-
Staff Roster Planning
Optimise staffing efficiency by scheduling employees according to peak traffic times, reducing costs and improving customer service.
-
Promotional Event Effectiveness Evaluation
Maximise ROI by evaluating footfall and sales uplift during promotions, enabling more effective future event planning.
-
Sales Target Based on Store Demographics
Set achievable sales targets with insights from demographic and footfall data, ensuring goals match the store’s customer base.
-
Store Layout Optimisation
Boost sales and customer experience by redesigning store layouts based on footfall patterns and engagement data.
-
Identify New Store Opening Location
Make smarter location decisions by analysing demographic and footfall data to identify high-traffic, high-potential areas.
-
Low Performing Store Closure Decision
Minimise losses by identifying low-performing stores using footfall and sales data, making informed decisions on closures.
Why FootfallCam for Customer Journey Analytics
FootfallCam combines AI, IoT, and Big Data to deliver comprehensive Customer Journey Analytics tailored to the retail industry. By leveraging footfall data, retailers' own sales and operational data, and other data sources, we provide a holistic view of customer behaviour. Our solution empowers retailers to track every stage of the customer journey, from store entry to product engagement and final purchase decisions. This enables retailers to optimise store layouts, enhance product placements, and personalise marketing strategies, driving better customer experiences and improving sales performance through data-backed insights.