Measures 8x metrics of shopping behaviours
BUSINESS REQUIREMENTS
Measure 8 sales signals before purchases
- Footfall data: When are the busiest times? How long did they stay?
- Who are they? The age and gender of the visitors coming into the stores, and those who made the purchases.
- Missed Opportunities: The retailer needs to quantify the pre-purchase shopper activities; and use the AI models to quantify the gaps, missed opportunities and areas of improvements.
Typical system designs for retail stores that are sales conversion-focus.
TECHNICAL REQUIREMENTS
Measure and profile visitors at each store
- 3D Pro2 people counter – at the entrance
-
- Measures the number of visitors walking IN/OUT of the branch.
- Also measures the group size, visit duration.
-
- FaceCam – at the entrance
-
- Captures the demographics of your visitors
-
- Staff Exclusion Button – at the entrance
-
- Exclude the staff of delivery man from the visitor count
-
- Sales Ticker – at the shopfloor
-
- Showing the sales progress and its conversion in real time as a motivational tool for store staff.
-
- FootfallCam V9 – Visitor Management Software
-
- 60+ Basic Reports and Dashboards
- Advanced AI models to promotion evaluation, sales optimisation
-
- PowerBI integration – upload data to their own corporate PowerBI
-
- FootfallCam provides a ready-made PowerBI plugin, connecting V9 with their PowerBI within 15 minutes.
-
METRICS
Measuring how many customers are visiting your stores and who are they
SOFTWARE FUNCTIONS
Utilising FootfallCam V9 Cloud to understand the footfall patterns and visitor profiling of individual stores, compare footfall and sales performance,, benchmark against the best-performing branch, and identify areas for improvement.
Footfall Performance Reports
Individual store and company-wide overview. Benchmark against the best-performing store. Detailed profiles of visit duration, shopper demographics, percentage of frequent visitors, sales conversions, footfall profiles, etc.
Customer Profiling Analysis
Learn more about the customers visiting your stores, benchmarking them against your target customer, and identifying any untapped or missed sales opportunities using the captured attributes such as age group and gender.
Sales Ticker
Live sales progress tracker serves as a motivational tool to boost team morale and inspire store staff to work harder to achieve headquarters’ sales targets.
FootfallCam V9 Apps
FootfallCam offers AI-powered apps that learn from datasets and provide recommendations for retailers to enhance operations and workflows.
-
- Location Analysis
- Event Effectiveness Analysis
- Sales Tracker
- Staff Roster Planning
Retailers that are using this solution:
Related Stories:
Pharmacy Chains – In-store Shopping Journey Analytics Using ProWave to track the shoppers’ movement and product engagements
Furniture Stores – Identify “Star Salesperson” to Optimise Sales Measure footfall and use AI modelling to learn about staff performance
Luxury Retail Stores – Optimal Staff-to-Footfall Ratio Using 3D Pro2 to measure footfall and AI to provide recommendations