A Foundational Discussion Guide for Retailers and Consultants
For retailers just starting to explore people counting systems, the journey can be overwhelming—too many vendors, too many options, and too much jargon. This workshop offered a structured, vendor-neutral approach to help retailers and consulting firms align on the key factors early on.
Key Takeaways:
- Define Your Needs First
- Retailers don’t need the most advanced system right away. Many start with basic counting and grow into advanced analytics later. The goal is to match the system to your current needs, with a clear path for future upgrades.
- Involve All Stakeholders
- Digital transformation affects everyone. We explored what matters to each department:
- CEO wants long-term value and strategic alignment
- Sales looks for conversion tracking
- Marketing needs ROI analysis
- Ops wants better staff scheduling
- IT needs system compatibility and data security
- Digital transformation affects everyone. We explored what matters to each department:
- Use the Right Tools to Kickstart Your Planning
- To support structured discussions, we shared templates that help retailers and consultants move quickly – contact our team if you’d like to get your hands on them:
- RFI Template
- Stakeholder Questionnaire
- Vendor Comparison Sheet
- PoC Scope Document
- To support structured discussions, we shared templates that help retailers and consultants move quickly – contact our team if you’d like to get your hands on them:
For Consultants:
These tools serve as an excellent foundation to open strategic discussions with your retail clients—helping them build a solid RFI and PoC scope, align internal expectations, and prepare for successful vendor evaluation.
Catch the replay of last week’s webinar here: FootfallCam Webinar – The Buying Guide of People Counting System: RFI for Retailers
Click here to access the webinar slides: The Buying Guide of People Counting System: RFI for Retailers
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