Definition of Footfall
What is footfall?
Footfall is the number of visitors entering a store, area, or premise at a given time. This data can be viewed in various time intervals, from hourly, daily, weekly to monthly or even every 15 minutes. Businesses often use footfall data as a key performance indicator to assess sales conversions, store and staff performances.
Find out morePurpose of Having Footfall Data
Why do we measure footfall?
Footfall data is one of the essential performance indicators for most businesses, as it can be used as a KPI benchmark for sales conversion, visit duration, staff planning, and more.
- understand customer behaviour
- assess store performance
- optimise staffing levels
- targeted marketing and promotions
- optimise operations
How it Works
How do we measure footfall?
3D video counting is the most accurate people counting technology. Our AI-powered 3D stereo vision people counter is mounted on the ceiling, capturing the number of visitors entering and exiting a store from a top-down view, using dual lenses within the tracking zone. Visitor foot traffic is captured in real-time, and the data is available in FootfallCam Analytics Manager V9 in dashboard and report formats, catering to the business use cases of different stakeholders.
Key Business Use Cases of Footfall Data
Find out moreRetail Businesses
Large and Small Retailers
9x business metrics from footfall data:
- Visitor footfall
- Outside traffic
- Visit duration
- Returning customers
- Purchasing groups
- Occupancy
- other key business metrics as performance indicators.
Footfall as a KPI Assessment
Footfall data provides retailers with visibility to evaluate their business performance, no longer relying solely on intuition. With footfall data and corresponding business metrics, we address key concerns for retailers:
- Store benchmarking: Identifying best and worst performing stores
- Catchment area analytics: Measuring foot traffic passing by stores
- Sales conversion: Analysing footfall and sales data to quantify performance
- Marketing effectiveness: Comparing store uplifts across different promotions
Other Related Industries Using Footfall Data
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Traffic Flow Monitoring for Shopping Centres
Shopper footfall is an essential business metric that all shopping malls desire to understand. Simply deploying people counting devices at all entrances provides fundamental insights, such as occupancy, enabling shopping mall operators to optimise their operations. Installing foot traffic counters in key areas and walkways helps shopping centre management identify the “hot'” and “cold” zones of their malls for tenant rental justifications.
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Pedestrian Footfall for City Centre
Town councils can leverage footfall data for effective city planning. By analysing foot traffic patterns, they can optimise infrastructure development, allocate resources efficiently, and enhance urban spaces to meet the needs of residents and businesses, fostering a vibrant and sustainable community.
- Pedestrian counting
- Vehicle counting
- Bicycle counting
Some of the Common Questions about Footfall
See all FAQsFootfall Questions and Answers (Q&A)
The Pioneer in People Counting Analytics
Founded in the UK in 2002, we've become the leading global provider of people counting solutions. Proudly an engineering firm, we specialise in utilising state-of-the-art technologies to create reliable, accurate, and useful people counting products.