Operation Optimisation.
FootfallCam Workflow.

AI + Data + Automation.

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Your Workflow Automation. Untap Missed Opportunities.

Combining footfall data with sales, weather, and location information, our AI model predicts and recommends actions, uncovering missed opportunities. Seeing is believing; let's demonstrate how FootfallCam has helped thousands of retailers increase sales and lower operational costs.

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FootfallCam People Counting System - Your Workflow Automation. One Software Platform.
Location Analysis Icon

Location Analysis

Help Real Estate Manager to determine the ideal location for opening a new store with maximum sales potential.

FootfallCam - Catchment Area Analytics
Marketing ROI Icon

Marketing Effectiveness

Help Marketing Managers to identify the most effective allocation of marketing spending to achieve the highest possible ROI.

FootfallCam - Marketing Effectiveness
Staff Roster Planner Icon

Staff Planning

Help Regional Manager to understand the shopper behaviors; their visit duration, visit frequency and visiting times.

FootfallCam - Staff Planning
Sales Tracker Icon

Sales Conversion

Help Sales Managers to define the achievable sales targets that will drive the store to its maximum sales potential.

FootfallCam - Sales Conversion Analytics
Location Analysis App Icon Location Analysis
Store Location Analysis
Business Competitive Overview
Catchment Area Analytics
Store Catchment Area Funnel
Store Score Card
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Store Location Analysis

Store Location Analysis

Selecting the Right Locations that Maximise the Sales Opportunities

  • Using population, demographic and AI to measure the footfall potential for various locations.
  • Help retailers to identify the right location with maximised sales potential, within the shopping area.

Business Competitive Overview

Business Competitive Overview

Competitive Analysis: Sales Potential and Demographics Comparison

  • Comparing the sales potential and demographics of your store with those of your competitors.
  • Help retailers understand where their business stands among the competition.

Catchment Area Analytics

Catchment Area Analytics

Optimising Footfall Potential: Leveraging Demographics, Population Data, and AI

  • Using population data, demographics, and AI to measure the footfall potential for various locations.
  • Help retailers identify their catchment area and the corresponding capture rate.

Store Catchment Area Funnel

Store Catchment Area Funnel

Drill Down from Catchment Area Analytics to Sales Funnel Analysis

  • Using AI and data modelling to calculate potential footfall and sales opportunities.
  • Help retailers identify areas where they can maximise sales potential or target the right customers.

Store Score Card

Store Score Card

League Table: Store Performance Benchmarking

  • Compare the performance of each store and rank them based on key KPIs.
  • Help retailers make operational decisions such as store closures, targeted marketing strategies, staff KPI reviews, etc.
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Marketing ROI App Icon Marketing Effectiveness
Live Marketing Tracker
Event Profiling
Marketing ROI Tracker
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Live Marketing Tracker

Live Marketing Tracker

Optimising Marketing Efforts and Boosting ROI through Historical Footfall and Event Performance Analysis

Help marketing team to optimise campaigns, resulting in a 18%* increase in event ROI.

  • * Based on the average of results conducted by 750 retailers.
  • * Maintaining the same marketing spendings during the measurement periods.

Event Profiling

Event Profiling

Intelligently Categorise Similar Events based on Their Nature and Characteristics

  • Compare the return on investment (ROI) of various event type.
  • AI to recommend the ideal investment based on the effectiveness of each event type.

Marketing ROI Tracker

Marketing ROI Tracker

Gauge Marketing Effectiveness by Assessing Event Return on Investment (ROI)

  • Assist marketers in planning targeted campaigns across various locations and store types.
  • Increase ROI and reduce cost by targeting the right audience with the right marketing strategy.
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Staff Roster Planner App Icon Staff Planning
Staff Roster Planner
Staffing Level Review
Staffs Configuration
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Staff Roster Planner

Staff Roster Planner

Intelligent Staff Scheduling

  • Using footfall and AI for staff scheduling to maximise sales conversion.
  • Achieve an average 5% boost in sales conversion rate*.
  • * Based on the average of results conducted by 550 retailers.
  • * With the the same staff budget during the measurement periods.

Staffing Level Review

Staffing Level Review

Assessing Staffing Levels from a Strategic Perspective

  • Review the current allocation of staff and identify areas for improvement.
  • Achieve the optimal balance between customer service and labour cost to maximise sales conversion.

Staffs Configuration

Staffs Configuration

Getting the Staff Data Ready

  • A workspace for operation managers to import staff data.
  • Integrate with your existing staff scheduling system
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Sales Tracker App Icon Sales Conversion
Live Sales Tracking
Store Profiling
Sales Prediction and Simulation
Store Performance Dashboard
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Live Sales Tracking

Live Sales Tracking

Increase Sales Conversions, Drive Revenue Growth with Footfall

  • Using footfall, sales and AI to maximise the sales potential.
  • Achieve an average 12% boost in sales conversion rate*.
  • * Based on the average of results conducted by 850 retailers.
  • * With the same number of staffs during the measurement periods.

Store Profiling

Store Profiling

Systematically Set Sales Target for Similar Types of Stores

  • Using AI to categorise the stores that share the similar characteristics.
  • Scientifically setting targets for different store types.

Sales Prediction and Simulation

Sales Prediction and Simulation

Comparing Actual Sales Revenue to Simulated Results

  • Review the sales performance of individual stores against set targets.
  • Access the effectiveness of business strategy in an analytical way.

Store Performance Dashboard

Store Performance Dashboard

Live Dashboard: Comparing Footfall and Sales Conversion

  • Review the footfall and sales performance of individual stores.
  • Identify areas of improvement to maximise the sales potential of each store.
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Deployment Examples

Selecting the appropriate functions and devices to serve your specific purpose is crucial. To get started with your own designs, it can be helpful to review deployments of similar systems in other malls for inspiration.

Talk to an Expert

Talk to one of our FootfallCam consultants to identify your requirements, budgets, and possibly conduct a Proof of Concepts, to help ensure that FootfallCam system is the right fit for your mall.