Shopper Traffic Flow Analytics

Optimise your shopping mall operations with footfall data. Boost sales, measure marketing ROI, and improve staff planning.

Shopper Analytics at a Glance

Live Operational Dashboard
Traffic Flow Dashboard
Event Perfomance Tracker

Live Operational Dashboard

Live Operational Dashboard

For Operation Managers

Present the occupancy of all areas in a single view against the pre-defined capacity limit. Identify high-traffic areas or overcrowded areas for immediate action, such as allocating additional security staff.

Traffic Flow Dashboard

Traffic Flow Dashboard

For Sales Managers and Leasing Managers

Identify “Hot” and “Cold” zones by visualising the traffic flow across multiple areas, backed by data to support the leasing team in rental justifications and ensure the right tenant-mix is in place.

Event Perfomance Tracker

Event Perfomance Tracker

For Marketing Managers

Visualising the traffic trend of pre-event, during and post event in a single view, allows comparison and gauge the effectiveness of individual events with their footfall and sales uplift.

Management Review for Shopping Malls

Traffic Trend Analysis Report
Mall Level Report
Mall Footfall Report
Area Group Level Report

Traffic Trend Analysis Report

Traffic Trend Analysis Report

For CEO and Directors

Present all KPIs in a single view that displays macro trends, the percentage of change, and allows drilling down into specific areas or floors.

Mall Level Report

Mall Level Report

For Mall Management

Visualising footfall trends, comparing traffic profiles between weekdays and weekends, and breaking down traffic volumes into entrances and shops.

Mall Footfall Report

Mall Footfall Report

For Operation Directors

Providing an overview of footfall data, including total visitors, outside traffic, turn-in rate, and visit duration. Identify peak hours and benchmark performance against the preceding period for operational review.

Area Group Level Report

Area Group Level Report

For Tenant and Leasing Managers

Reviewing traffic patterns by areas and floors, comparing the performance of “Hot” and “Cold” zones to evaluate any changes in traffic patterns or shopper preferences.

Analytics Features

Helps mall operators customise data views for investigative analysis

FootfallCam People Counting System - Pivot Grid

Pivot Grid

Provides flexibility to drag and drop business metrics into an unified view and slice-and-dice the data to explore and analyse it from multiple dimensions.

FootfallCam People Counting System - Analytics Centre

Analytics Centre

Create widgets with desired business metrics and customise reports or dashboards using mix-and-match widgets available, save the customised view for future usage

FootfallCam People Counting System - Time Series Comparison

Time Series Comparison

Particularly valuable during festive seasons, analyses footfall patterns between current and preceding periods, using various data granularity levels.

FootfallCam People Counting System - Rule Engine

Rule Engine

Use rule engine to configure thresholds, notifications, and business rules for automated real-time alerts

FootfallCam People Counting System - Entity Comparison

Entity Comparison

A tool to compare and analyse data from different entities, identifying similarities and differences for insights.

FootfallCam People Counting System - Heatmap Table

Heatmap Table

Visually represent data with colour-coded intensity, enabling quick understanding of footfall patterns, trends, and relationships within the dataset