People Counting and Shopper Traffic Flow Analytics
Some of the key people counting features that are proven to be essential for most shopping malls.
In/Out Counting at the Entrances
Installing FootfallCam people counters at the entrances to measure the number of shoppers visiting your shopping mall:
- Learn more about shopper traffic trends
- Identify the peak and non-peak hours of shopper traffic
- Determine the height and size of moving objects, distinguish objects from people, and differentiate kids from adults
Bluetooth Counting
The people counter can identify the quantity of smart devices within the Bluetooth detection range and then use statistically unbiased video counting data as a reference to normalise the Bluetooth data. As a result, the people counter offers comprehensive Bluetooth analytics and business metrics, including:
- Visit Duration
- Turn-In Rate
- Outside Traffic
- Returning Customers
Group Counting
Group counting enables mall operators to identify “purchasing groups” visiting their shopping centres, rather than solely focusing on individual counts. This proves valuable, for example, when the majority of shoppers come in groups, such as families, allowing the marketing team to plan for targeted events like family-friendly weekend events.
Kids Counting
Leveraging advanced 3D Depth map technology through dual lens capture, the FootfallCam 3D Pro2™ can accurately distinguish between children and adults based on their height and size. Many mall operators may choose to include children in the visitor count to ensure a more comprehensive overall footfall tally.
Demographics Analytics
Demographic attributes such as gender, age, and expressions enable mall operators to gain insights into their shoppers' demographic profiles. Combined with other data metrics collected by the FootfallCam 3D Pro2 people counter, it provides a holistic view of data needed by all shopping mall operators for strategic planning in marketing, promotions, and sales strategies.
Real-Time Occupancy
Live occupancy is an essential business metric for shopping mall operators to gain visibility on the overall shopper traffic volume in real-time. Simultaneously, it allows the operation and security teams to make on-the-spot decisions to allocate more staff to handle sudden surges of incoming traffic at certain hours or in certain areas.